Strengthening Jewish Identity Through Education
La’ad Canada is a Jewish education and advocacy organization dedicated to strengthening Jewish authenticity, self-understanding, and dignity in a world that increasingly pressures Jews to redefine themselves for external approval.
Grounded in Jewish history, Torah, and lived experience, La’ad works from a simple premise: Jewish life flourishes when it is rooted in honesty and internal clarity, not when it is shaped by the shifting expectations of others. Again and again, history shows that attempts to secure belonging through self-erasure fail — not only because the world resists them, but because Jewish identity is not infinitely malleable.
La’ad exists to address this reality directly and responsibly. Our work helps Jews understand enduring historical patterns, clarify their own Jewish identity, and engage the broader world without panic, apology, or distortion. We are not just advocacy organization, and we are not focused on persuasion. Our emphasis is education — inward clarity first, outward engagement second.
La’ad’s work spans Jewish identity education, public understanding of antisemitism, and institutional engagement through carefully designed programs and resources. This includes the Who Are the Jews? educational exhibit, as well as the CARE Project, which provides clarity-driven training for educators, public servants, and institutions.
Leadership and Direction
Meet the dedicated professionals committed to enriching Jewish learning.
Sam Eskenasi
Director of Advocacy
Sam Eskenasi is a Jewish public educator focused on Jewish identity, historical understanding, and the relationship between Jewish life and the broader civic world.
Our Approach
La’ad does not offer slogans, quick fixes, or emotional reassurance. We believe clarity precedes resilience, and dignity precedes engagement. Our work is measured, historically grounded, and designed to support Jewish communities over the long term.
If this approach resonates, we invite you to learn more about our work or be in touch.
Jewish Identity & Self-Understanding
We help Jews develop a grounded understanding of Jewish identity rooted in history, Torah, and lived experience, without shaping themselves to meet external expectations.
Education & Public Understanding
La’ad provides historically grounded education that addresses antisemitism and Jewish identity with seriousness and restraint, supporting communities and institutions through clarity rather than a focus solely on advocacy.
Preservation & Continuity
Through educational initiatives and long-term projects, La’ad works to preserve Jewish knowledge, perspective, and responsibility across generations and changing circumstances.
