about us
The Jewish people
An Eternal People
Throughout our history, the Jewish people have often been said to be eternal. But as history has shown us, in every generation our enemies come for us.
The name La’ad was chosen for those two reasons; Just as the Jewish people are eternal, the word La’ad (לעד) means forever or eternal in Hebrew. The name לעד is also an acronym meaning להגן על דורנו (Lehagen al Dorenu) – defending our generation.
A different kind of organization
Research & Education
La’ad Canada was founded in 2017 by a group of young professionals who saw the need for an advocacy organization focused on the needs of the next generation of Jewish Canadians. Unfortunately, we are at a critical time for the Canadian Jewish community; we are seeing a dramatic and alarming rise in antisemitism, and unprecedented numbers of young Jews disengaging from Jewish life. Today, more and more Jewish Canadians are worried about making sure that their kids get quality Jewish education and Jewish tradition is carried on to the next generation, that our schools and synagogues are safe, and that our interests as a community are represented before lawmakers and government.