our projects

Who are the Jews?

The Museum Exhibit

According to Statistics Canada Jews were the number one victims of religiously motivated hate-crimes in 2020 (making up 62% of all victims) as well as being the most targeted group for over 15 years according to Toronto Police. In many cases perpetrators targeted the Jewish community as a result of false or inaccurate beliefs they held about the Jewish people.

In 2018 La’ad commissioned a national survey that asked Canadians about Jews, Judaism and Israel. The results showed that 80% of those surveyed could not answer basic questions about Jews. As our research shows, lack of knowledge about Jewish people has been a major factor in the increasing number of antisemitic incidents across the country

The ‘Who are the Jews?’ project was developed in direct response to the ignorance of the average Canadian as to the history and culture of their Jewish friends, coworkers and neighbours, in an effort to directly combat rising rates of antisemitism and anti-Jewish sentiment.

The Exhibit

Only education can combat hate

The ‘Who are the Jews?’ Project keystone is a traveling, interactive outreach exhibit, designed to provide an immersive and engaging exhibit of the Jewish historical and cultural experience — both historically as people indigenous to the Middle East and in contemporary Canada — and is designed specifically with non-Jewish Canadians in mind.

Visitors will have the opportunity to learn more about their Jewish friends and neighbours in an immersive and engaging way.

The exhibit itself is easily transportable and its modular design will allow the exhibit to be displayed in any available space.

#NOHATE Project


There has always been a segment of individuals who use anti-Israel positions as cover for their antisemitism. This has been the case since the modern State of Israel was founded in 1948. During and immediately following the most recent conflict in Gaza which saw Hamas — a listed terror entity in Canada —launch over 4,000 rockets indiscriminately at Israelis there was a spike in antisemitic incidents around the world.

The #NOHATE project was conceived as a response to the rising levels of antisemitism experienced by Jews in Canada, and specifically in Toronto where they have been the number one victims of hate related crimes for over 14 years.

Based on a project initially developed in 2018, La’ad Canada partnered with United Grassroots Movement to place almost 100 bus shelter ads throughout the city of Toronto, encouraging residents to #endjewhate.

CARE Project


Data shows that the Jewish community is the most targeted group for hate crimes incidents in the city of Toronto, and consistently one of the highest in Canada (Toronto Police Statistics, Statistics Canada). Further, according to statistics gathered by other Jewish community organizations, many Jewish Canadians face systemic and widespread discrimination and antisemitism at school, work, and while accessing public services, even if the incidents themselves do not rise to the level of hate crimes.

As such, it is critical that employers work to help their employees understand not only what constitutes antisemitism and how to prevent it, but also how to accommodate their Jewish colleagues, clients, patients or students in a way that is culturally appropriate.


The CARE training program has been designed to provide organizations of all sizes with important job-relevant knowledge and information on how to identify and combat antisemitism, both in the workplace and when interacting with the public at large.

The training program focuses on three main areas:

  • Overview of Jewish culture and practice
  • Hate crimes legislation / How to identify hate in a legal context.
  • Identifying and dispelling commonly held beliefs which may or may not be antisemitic.

In the City of Toronto, Jews made up 32% of all hate crime victims, larger than the next two groups (LGBTQ and Muslims) combined, even though <2% of the Toronto population is Jewish.

Combatting anti-Jewish narratives


A groundbreaking survey commissioned by La’ad Canada challenges the core claims and self-professed aims of the anti-Israel BDS (Boycott Divestment Sanctions) movement in what is the most recent and comprehensive study of Canadians’ attitudes to the BDS movement and anti-Semitism in Canada. Conducted by nationally-respected research and strategy firm, Campaign Research, the survey provides valuable insights, and also serves to both challenge and confirm existing notions.

Not just boycotts

While the BDS movement deliberately portrays itself as a peaceful, nonviolent approach to encouraging coexistence between Israel and Palestinian-Arabs, roughly half of Canadians who support BDS acknowledge that even if Israel were to make the major concessions asked of it by the movement — including giving away its ancestral land, and acknowledging a Palestinian right of return — they would still support additional boycotts.

Learn more

Indigenous Solidarity

Water Project

For over 18 years the people of Attawapiskat have been on a boil water advisory. That means that children born since 2001 may have never in their lives been able to drink a glass of water out of the tap. La’ad Canada is working with local communities and partner organizations to bring a permanent solution to the people of Attawapiskat.

We are raising money to purchase a revolutionary new system from WaterGen which will produce drinking water for the community right from the air itself. Please watch the video below and consider making a donation in support of the people of Attawapiskat today!

  • Ending Boil Water Advisories
  • Provide a Permanent Solution
  • Utilize Sustainable Technology

While Attawapiskat has been on a boil water advisory for 18 years, some communities have lacked clean drinking water for even longer.